Our
Clients
Since 1993 Proxy Partners has helped us grow our sponsorship program by 600%, generating more than $10 million in revenue and budget relief. Their expert staff works as an extension of our team; and we look forward to the continued success of our partnership!
- Amy Lindsey, Assistant Director of Marketing , City and County of Denver, Division of Theatres and Arenas

CASE STUDIES

GENERATING MILLIONS IN NEWFOUND REVENUE MAKES THE CITY AND COUNTY OF DENVER A MILE HIGH.

In 2003, Proxy was awarded a six year exclusive contract to be the Sponsorship Marketing Agency of Record for the City and County of Denver's Division of Theatres and Arenas including Red Rocks Amphitheatre, the Denver Performing Arts Complex, the Denver Coliseum and the Colorado Convention Center. In 2008, the Contract was extended an additional seven years. Some of our continuing successes include multi-year partnerships with Southwest Airlines, HealthONE, Pepsi and Coors Brewing Company - as well as naming rights for the Wells Fargo Theatre and Korbel Ballroom at the Colorado Convention Center.

GENERATING MILLIONS IN NEWFOUND REVENUE MAKES THE CITY AND COUNTY OF DENVER A MILE HIGH.

In 2003, Proxy was awarded a six year exclusive contract to be the Sponsorship Marketing Agency of Record for the City and County of Denver's Division of Theatres and Arenas including Red Rocks Amphitheatre, the Denver Performing Arts Complex, the Denver Coliseum and the Colorado Convention Center. In 2008, the contrct was extended an additional seven years. Some of our continuing successes include multi-year partnerships with Southwest Airlines, HealthONE, Pepsi and Coors Brewing Company - as well as naming rights for the Wells Fargo Theatre and Korbel Ballroom at the Colorado Convention Center.

A ROCKY MOUNTAIN OF VALUE UNCOVERED

Proxy was retained by Intrawest Resort's Strategic Alliance Department to conduct a valuation of Winter Park and Copper Mountain resorts. Throughout the 90-day process, Proxy worked with each of the resort's departments to create a Corporate Partnership Plan reporting high-level findings and revenue potential for existing and new sponsorship assets available at both properties. Proxy then designed a PackageBuilder for both Copper Mountain and Winter Park, enabling the Strategic Alliance sales team to build customized sponsorship packages for potential corporate partners. The assets uncovered in this valuation represent well over $1 million in new potential sponsorship revenue.

In 2010, Proxy was engaged as the official sponsorship sales agency for Copper Mountain (now owned by POWDR Corp).

NATIONAL MULTIPLE SCLEROSIS SOCIETY

Proxy Partners was retained by the National Multiple Sclerosis Society to conduct a valuation of their national and regional sponsorship assets. Throughout the 3-month process, Proxy worked closely with NMSS sponsorship teams to create a strategic partnership plan that uncovered opportunities to bundle media, on-site activation (through Bike MS and Walk MS) and hospitality benefits into comprehensive national and regional partnership packages. Proxy then designed a PackageBuilder tool, enabling national, regional and local sales teams to build customized packages for potential corporate partners. The assets discovered in this valuation represent approximately $1.1M in new potential sponsorship revenue annually.

Proxy was later engaged by the National MS Society for an additional valuation project analyzing the organization's top 15 markets across the United States and conducting sales training on a regional and national level.

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